Want to Increase Online Store Sales easily with a Mobile App?

 

A few years ago, business owners relied heavily on flyers, brochures, and catalogs to boost sales. 

 

These days, none of those are necessary. One mobile application can now replace a newspaper, brochure, catalog, cash register & even a salesperson with the global proliferation of smartphones.

 

According to statistics, 53% of smartphone users buy products from business-specific apps, and more than 35% of US consumers only shop online using their mobile devices. Based on these figures, it makes no sense to overlook mobile traffic. E-commerce apps have the potential to increase revenue, diversify your clientele, and do more. 

 

Let’s take a look.

 

What can a Mobile App do for you?

Today, even the smallest utilities have their mobile app, and thousands more apps are submitted daily to the Play and App stores.

 

Mobile App Development for your online store can bring significant benefits:

 

• More customer loyalty: Smartphone users who purchase online prefer the apps provided by their desired retailers. Customers are more likely to visit your store if an app is installed on their desktops.

 

• More conversions: Usability, easy navigation, and intuitive design can collaborate to increase conversions. Compared to websites & their mobile equivalents, mobile apps are substantially more effective in converting users. 

 

• More customer satisfaction: Potential buyers anticipate simple navigation and quick access to the goods they require when conducting product research or deciding to purchase. Mobile apps are a great sales tool in this scenario.

 

Ways to Sell More with a Mobile App:

Mobile apps provide a wealth of opportunities for organizations to increase consumer base, engagement, loyalty, advertise & guarantee sales. But how can it help you increase sales? Let’s know.

 

• Target Your Existing Users

 

Indeed, it is true that retaining clients is always worth more than acquiring new ones. It is not about acquiring new consumers that an online firm faces growth challenges & customer retention needs to be increased.

 

Even though it is a more expensive marketing tactic, it is an excellent concept to increase consumer loyalty. Since individuals can easily access their smartphones anywhere, anytime, you have more opportunities to increase loyalty with an e-commerce app. It can enable you to increase the number of products in your shopping basket, increase revenue, and improve conversion rates. 

 

• Send Effective Push Notifications

 

Push notifications are a distinctive feature that mobile apps can use to increase revenue. They are a potent type of mobile marketing that enables you to engage clients inside your app by contacting them wherever they are and subtly nudging them toward a better offer.

 

Push notifications are more conversion-friendly than email, but you must use them carefully if you want to see a positive impact on your mobile app sales.

 

• Personalize your mobile app User Experience

 

One of the most notable recent trends is the personalization of mobile applications. A tailored app provides options users could take but would have spent too much time looking for without the prompt. It should make it simpler for the user to quickly purchase or address a different issue using the e-commerce mobile app.

 

• Use Deep Linking

 

Using deep linking technology, you can direct a target user to the desired page of a mobile app. You can categorize app users based on their behavior using mobile statistics services. You can group users into groups based on when and what they ordered.

 

• Ensure Easy Registration & Seamless Navigation

 

Not every mobile app-enabled online business will be successful. While creating the application, you must put in a little extra work. Users’ convenience will continue to come first with intuitive features because this is what customers want.

 

First and foremost, user registration should be quick and easy; no requirements to sign up or log in. Additionally, the in-app navigation should be well-organized to allow users to identify the goods & categories that suit their needs.

Key Takeaway:

In conclusion, creating a functional mobile app enables your company to have a significant competitive advantage. However, simply having an e-commerce app is insufficient; you must ensure that it functions seamlessly and generates revenue for you with each user who converts.

And Lauruss can help you with that. We can assist in creating a mobile app that enhances the user’s shopping experience and fulfills the site experience. Get started with your e-commerce mobile app development with Lauruss Infoways & establish your brand presence!