Here’s how mobile app development companies can radically transform your business’s bottom-line

 

You are probably one of the key decision-makers for your business. And undoubtedly, you wish to know how mobile apps can impact the organization’s bottom line.

 

• Do apps help small and medium-sized businesses to grow?
• Which features should the business app include?
• What about the mobile app technology stack?
• How can working with app development companies prove better than hiring an in-house team for the project?

 

No worries. The blog will answer these and other commonly highlighted business and technical aspects.

 

Does my company require an app?

 

Yes, from selling products, offering services, and accepting bookings, to promoting the brand and understanding customer behavior. Nowadays, every business requires an app.

So it doesn’t matter if your enterprise depends on online or physical brick-and-mortar locations for the most revenue.

 

Trustworthy mobile app development companies can create the best suitable application and help your business grow with maximum potential.

 

Businesses and startups in the following sectors can acquire more customers with a superbly designed mobile application:

 

• Fintech
• Travel
• Healthcare
• Marketplace
• Sports and gaming
• Retail
• Loyalty programs
• Food and beverages
• Media entertainment
• Messaging and file sharing
• Choosing the tech stack

 

Your business app can achieve the desired growth by choosing the best possible tech stack. It includes front-end and back-end tools, a database, programming languages, and other crucial elements.

 

And yes, the tech stack also determines the size of your app.

 

The combination of tech stack elements varies depending on the app features that your business requires.

 

Native or hybrid?

 

Consumers in developed countries use iOS devices, while those in developing nations opt for a phone with Android or GO operating system. You can choose a native (Android, iOS) or hybrid framework, depending on the type of device your target demographic uses.

 

Your business won’t benefit from launching an iOS app if most of your target customers use Android devices. Therefore, use your market analysis data to make the decision.

 

Should I hire professionals and create an in-house team or outsource development work?

 

Small and medium-sized firms often find it difficult to hire engineers on payroll. So, outsourcing the app development work is the best option.

 

Choose a mobile applications development company that has teams for both native and hybrid apps. Such tech firms provide web development, mobile app development, testing, launching, and support for application upgradation as well.

 

Are you concerned about sharing your business idea or structure with external developers?

 

No worries, software developing companies sign legally binding non-disclosure agreements.

 

Rapid growth? But how?

 

After understanding fundamental technical aspects, you undoubtedly wish to discuss math.

 

So, let’s look at how app development can directly result in rapid growth:

 

1> Better ROI on marketing initiatives

 

Keeping the audience engaged has become vital for increasing revenue. Your business app can help establish a bond and turn existing customers into regulars.

 

The push notifications option in the mobile app can help you send personalized messages to the target customer group. Does personalization work? Yes indeed. Studies have already highlighted that such push notifications enjoy high opening rates.

 

You might prefer more light on stats surrounding push notifications.

 

Do users prefer or opt-in for notifications? Yes, Airship’s study suggests the percentage of such Android users is between 49 and 95 percent!

 

Push notifications also prove slightly better than emails, as mobile users prefer the same for exclusive offers and special deals. And this makes your business app the most effective and straightforward way to address buyers.

 

Developers can add features to ensure important notifications are delivered even when the app is closed.

 

2> Using apps for remarketing and retargeting

 

Retargeting or remarketing involves convincing buyers how your product or service can add value to their life. Marketers prefer Facebook and Google Ads to retarget specific groups of website visitors.

 

But, do you know that retargeting the customer via app notification with an offer based on previous interests, abandoned carts, and product page visits can do wonders?

 

Use CTA-oriented push notifications as a part of remarketing campaigns. These can increase the chances of targeted customers making more purchases.

 

3> Improved customer retention

 

When it comes to the significance of retention, Gartner’s renowned study on customer loyalty tops the chart. Their well-documented research pointed out that businesses can derive 80 percent of their future profits from 20 percent of their existing consumer base. Therefore, retaining customers by creating a link is crucial for any organization. And mobile applications can help create and maintain such a link.

 

Setting up a mobile app-based live chat tool or help desk can help improve customer loyalty. Friendly customer service can help you efficiently retain 73 percent of your existing shoppers.

 

Use the app to reach out to your consumers with special app-only offers and limited-time coupons.

 

Moreover, integrate your loyalty programs with your mobile application. Share notifications for loyalty and reward points. Offer the ability to take quick actions so that customers can immediately use rewards points for making purchases.

 

Are you worried about integrating existing systems with your new iOS app? An established iOS app development company like Lauruss can also help you with system integration projects.

 

Beyond a mere presence

 

Remember, users install your apps because they expect them to add value to their life. Unfortunately, companies fail to convince 90 percent of the app users to keep the application installed on their device, even for 30 days. So, steal their attention and prove why your app deserves a space on their phone.

 

In Conclusion:

 

It is clear that businesses are slowly moving online, following customers. In addition, if your organization relies on brick-and-mortar for revenue, this is the right time to launch an app and make your presence known on app stores.